Marketing Communications

Role Overview

ACSEL is looking for a sharp, organised Marketing Communications Executive to support the Marketing Head in bringing the organisation’s voice to life. This is a hands-on execution role — coordinating campaigns, managing content calendars, drafting communications, supporting events, and keeping digital platforms current. The ideal candidate is as comfortable writing a crisp LinkedIn caption as they are tracking a campaign deadline.

With a full programme calendar — Demo Days, ACSEL Talks, AIPodcasts, skilling bootcamps, and national conferences — there is no shortage of content to create and campaigns to run. This role sits at the centre of it all.

Key Responsibilities

1. Campaign & Communications Execution: ╼╼╼

• Support the Marketing Head in executing marketing and communication initiatives across digital and offline platforms.
• Assist in planning and executing event launches, programme announcements, and outreach campaigns — including Avinya Demo Days, ACSEL Talks, and the flagship annual conference.
• Coordinate with agencies and vendors to ensure timely delivery of communication assets, creative materials, and campaign collateral.
• Track campaign progress, compile performance reports, and maintain documentation for all marketing activities.

2. Content & Social Media Management: ╼╼╼

• Manage content calendars and scheduling for social media channels, newsletters, and digital campaigns — ensuring consistent cadence and on-brand messaging.
• Draft and edit communication materials including social media posts, captions, event invites, emailers, and internal updates.
• Create and schedule content that amplifies ACSEL’s programmes — accelerator cohorts, skilling initiatives, ecosystem events, and thought leadership.
• Monitor social media engagement and flag trends, opportunities, or conversations relevant to the ACSEL community.

3. Digital Platforms & Website: ╼╼╼

• Update website content and digital platforms to reflect current programmes, events, team updates, and announcements.
• Ensure all digital touchpoints — website, social profiles, newsletter — are accurate, current, and consistent in tone and branding.
• Support the creation and distribution of newsletters and email campaigns for ACSEL’s community of startups, mentors, partners, and alumni.

4. Event & Programme Support: ╼╼╼

• Assist in the on-ground and digital communication for ACSEL events — coordinating invites, registrations, post-event content, and documentation.
• Support marketing logistics for the Avinya Accelerator cohort events, including Demo Days and startup showcases.
• Help build and maintain a media and communications archive — photos, write-ups, press mentions, and event recaps.

Experience & Qualifications

Essential: ╼╼╼

• 3–4 years of experience in marketing communications, content creation, or digital marketing.
• Good writing and editing ability — able to draft clear, engaging, and on-brand copy across formats.
• Strong coordination and project management skills, with the ability to juggle multiple deadlines and stakeholders simultaneously.
• Comfortable working with social media platforms (LinkedIn, Instagram, X/Twitter) and basic scheduling tools.
• Familiarity with basic analytics — able to read performance data and compile straightforward reports.

Strongly Preferred: ╼╼╼

• Experience working in a startup, tech organisation, non-profit, or innovation ecosystem — understanding the audience and tone of ACSEL’s world.
• Exposure to email marketing tools (e.g. Mailchimp, Zoho Campaigns) or CMS platforms for website updates.
• Experience supporting events or conferences from a communications and marketing standpoint.
• An eye for visual consistency — able to brief designers effectively and review creative assets against brand guidelines.

Personal Attributes: ╼╼╼

• Detail-oriented: catches errors in copy, misses nothing on the content calendar, and ensures nothing goes out half-baked.
• Self-starter: can take a brief and execute independently without needing constant direction.
• Collaborative: works smoothly with the Marketing Head, programme teams, and external agencies without friction.
• Curious about AI, startups, and innovation — genuinely interested in the ecosystem ACSEL is building.